TagGuerilla Marketing

SaaS-y marketing with Nuns: How @ChargeBee used guerilla marketing to promote an unsexy B2B product.

March 2, 2016

5 Min read

This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention during the recent SaaStr Annual event. Background The objective is to create the largest Enterprise Software company from India. This can be accomplished if top entrepreneurs can learn each other and then pass the learning to others. When doing your job right involves going unnoticed, how do...

Guerilla Marketing 2.0 for Product Startups!

By Nari Kannan

In Marketing, ProductNation, Startups

February 19, 2013

3 Min read

Jay Conrad Levinson, father of Guerilla Marketing defines it very simply as going after conventional goals with unconventional means! When you are a product startup, trying to build a business on little to zero money, you need plenty of unconventional means. With the rise of social media, viral word-of-mouth options with web and mobile global connectivity, it has never been easier to do guerilla...