As an eco-system builder, I’m always challenged with finding more Founders to contribute or help other early stage Founders. Normally, successful people have very little time to contribute and many a times, there is no formal platform which allows them to engage on an ongoing basis. Unfortunately, our eco-system has many fake mentors and founders who know it all 🙁 I have been fortunate to have...
Demystifying Growth Hacking
Too much has been already written about ‘Growth Hacking’. Having been into product space for quite some time, I believe growth hacking is probably the most confused jargon being used in the business world (mainly product businesses). Hence, thought of writing down my perspective on growth hacking by clearing out few notions around it – For growth hacking, one should know coding? I will say...
Product Management for Startups and Understanding Growth #Playbookrt52
It was a rainy Monsoon Delhi day with heavy downpour, traffic jams and water logging but these couldn’t keep a bunch of entrepreneurs from making it in time to the Product Nation Roundtable focused on Product Management and Growth Hacking. Led by Round Table veteran who has done it all and scaled Slideshare to great heights, Amit Ranjan, the excite bunch got together in the lovely office of...
Can you implement Growth hacking in your small business?
With new start-ups coming up on a daily basis, the competition in the market is intense. To be successful in this competitive world, you have to think beyond the ordinary. This is probably why growth hacking has become the go-to word when looking for people you may want to hire! If you can scale your growth beyond a linear curve and find multiple ways to expand your reach multi-dimensionally, you...
Hiring Is Growth Hacking
Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to be adopted. Using your network to reach out to your audience, relying on word of mouth, the referral program that extends beyond employees, Quora/Twitter/LinkedIn for lead generation, fancy videos and blog posts with...
Before you start with Growth Hacking
Building a product startup is exciting. Most startups look to raise capital early and investors look no other measure but traction to take their bets. This need for traction puts immense pressure on the founding team to grow their startup. That leads to implementing multiple tips and tricks to improve the key product metrics – most importantly to show traction to investors. Founders get into the...
Why should you attend the inaugural #PNCamp?
I mean, why should you. Haven’t you seen all this already? If that’s your question, well, no. You haven’t. The #PNCamp is the first Indian product event that brings together product professionals in a bootcamp format, designed to make you take away a wealth of information and actionable insight. Based on the highly successful iSPIRT Product Round Tables, it is also a highly curated, limited...
Customer discovery meets Indiana Jones at #PNSummit
If you haven’t made up your mind whether you should be at PNSummit, then you’re probably thinking too hard. It’s not a Conference. It’s not a Conference. Yes, I said that twice. It’s brought to you by iSPIRT ProductNation. And a team of selfless volunteers who want to give back. These guys have regular companies to run. And day jobs. Putting together #PNSummit is back breaking work. But they...
Next Gear into ProductNation Summit
The journey is unstoppable. India has started building software products that the world recognizes… a far cry from the days when it was known only for software programmers and not for software. Through its successful Playbook RoundTables and Community platform, iSPIRT’s ProductNation initiative has touched the lives of hundreds of product entrepreneurs across India. ProductNation thrives on the...