Like many other technology entrepreneurs in India, I am the founder CEO of a software product company. We make a Global Human Resources SaaS product EmpXtrack and have over 300 customers in 20+ countries. Many of us face challenges to scale up our US Sales and explore options such as relocating to the US, hiring a US based sales team, offering free trials, converting the product to a freemium...
Most conversations with entrepreneurs and product managers who want drive engagement and bring viral features to their products are answered as ‘We will gamify our product through features’. This post is about clearing some nuisance around the topic of gamification in products. Gamification has nothing to do with building features. In fact, even Product Management has nothing to do with building...
Many startups struggle when it comes to building features for their product. Their product road-maps are a list of features they plan to include over next 6-9 months; once they are built out – its a feature mess ~ too many things to do that leaves the user confused. This does not stop here., entrepreneurs always have this gut feeling – the next feature will be ‘the one’ that will make it up for...
Product creators often tend to think of products in terms of features. I’m not talking about the traditional myth of “more features is better” that got debunked a long time back. Product creators still think of features because they try to deliver a certain functionality. Instead, a product should actually be visualized as an answer to a pain point. Users don’t use products because they need...
