In an explosive SaaS market with entries from all over the world, survival is not enough. “Survival is not Enough” is the theme of #SaaSx4, scheduled for 17th March in Chennai, and like last time we are heading to the beach. 🙂 SaaSx is a community for SaaS founders by SaaS founders, so if you are just contemplating starting a SaaS business, this event is not for you. This is the 4th edition of...
Step-by-step secrets of deciphering the digital world. We are an ERP product company. Our ERP solution, Syscon Cronus is targeted for manufacturing industries. We have all along for the last 20 years were been following traditional marketing route, out-bound. Though being an IT company, may be due to my manufacturing background and our Customers are from the same segment, we never put our stake...
In our first blogpost, I’d like to talk about how we incorporated in US from outside the USA. This is a version 3.0 post that is inspired from V 1.0 by my former boss Girish Mathrubootham and V 2.0 by Suresh Sambandam, CEO of KiSSFLOW. This article can not be considered Legal advise, please consult a lawyer and/or accountant before incorporating. The US has one of the most mature banking and...
The story of how Freshdesk grew 500% in revenue in 12 months, and how Girish Mathrubootham and team went about telling us how they did it at SaaSx 2016. “How many of you recognize this man on screen?” Girish Mathrubootham, CEO of Freshdesk, asked the room. He was gesturing to a picture of a man with thinning dark brown hair, a wide forehead, and a familiar crooked smile. A lot of hands went up...
In the last few years, a lot of things have changed about the way we do business. For one thing, customer happiness is no longer an accessory to companies. It has become the matter of the hour influencing every aspect of a business, from the way we build the product to the way we support customers. Brands are finding it increasingly important to go the “extra mile” with their customer experience...
This Thursday evening will witness the largest gathering of SaaS founders in India. In the event conceived by iSPIRT called SaaSx Chennai, more than 100 people, largely SaaS founders, apart from a few handful of product industry influencers, will brainstorm on various aspects of a SaaS business, especially taking the SaaS organization from a $10 million revenue to a $100 million revenue. Girish...
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...
Congratulations, you have just started up. It has taken so long to get here – you’ve worked hard, saved up, staved away every comfort, and your product is out, garnering rave reviews. Now you turn to the other important stuff you need to do – get your product in front of your market. It’s time for the marketing and selling push in a startup. And this is when you know you have to set...
