A country well known for its software services now has an opportunity to build world-beating software products. At a recent corporate awards ceremony, Tata Consultancy Services (TCS) was crowned as the company of the year. Piyush Goyal, the Minister of State for Power, Coal and New & Renewable Energy hurriedly stepped up to the lectern after the award was given. He told the assembled...
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play...
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...
HackerEarth is a Bangalore based start-up which helps companies hire programmers. It was started in 2012 by Sachin Gupta and Vivek Prakash, both of whom are alumni of IIT Roorkee. HackerEarth provides solutions for the technical recruitment space – one is an online assessment tool which is used by organizations to assess both internal and external candidates. Another solution acts as an...
InTech50, a joint initiative by iSPIRT and Terrene Global Leadership Network, that recognizes most promising software products by India’s entrepreneurs, is pleased to confirm the first set of 10 selected products from over 200 nominations. The elected products that represent inspirational and pioneering concepts in software will be showcased at InTech50 , a two-day event to be held at Bangalore...
Why Buy Mine? This is the question I have kept asking myself ever since Pallav and Paras did their “Global Lean Sales” session at the #PNCamp in November. I used to send a long email before and often had to explain a lot to why we charge higher. Now I just use the below message and it does the job. There is nothing different from what we were doing earlier. But our message to our market is now...
It’s not often I find myself in a roomful of people driven by a shared vision. Inspiration was inevitably seeping in. It took me not more than a couple of minutes to realise that I should count myself lucky as I was in the same room as the bravehearts who were changing the world one product at a time. The inaugural ProductNation Camp at Pune was a movement taking shape. More than 120 startups...
It’s a conference….it’s a summit….it’s a camp! Being a startup ourselves, we constantly listen to our customers (who are startups as well!) and try and come up with initiatives that solve their problems and address their pain points. In that regard, the genesis and the program design of the ProductNation Camp has come from what we’ve been hearing from you – the Indian product startup...
If your grandmother does not understand your message, then you might as well not communicate is the crux of what was discussed during this Roundtable facilitated by Shankar Maruwada and Nandita Sinha. This roundtable discussed the ‘What’ of the positioning and messaging and not the ‘how’ of the positioning. There was very little theory except perhaps setting the context and the entire session was...
(Post 1 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) ProductNation in collaboration with a few like-minded design professionals, recently put together an informal forum for designers, engineers, product managers &...
