In the last few years, a lot of things have changed about the way we do business. For one thing, customer happiness is no longer an accessory to companies. It has become the matter of the hour influencing every aspect of a business, from the way we build the product to the way we support customers. Brands are finding it increasingly important to go the “extra mile” with their customer experience...
India’s B2B software product industry has grown nicely since we published the first edition of this index in November 2014 – the top 30 companies are valued at $10.25 billion (₹65,500 crores) and employ over 21,000 people. The index has grown 20% in USD terms and 28% in INR terms from October 30, 2014 to June 30, 2015. There has been an acceleration since 2010 in the pace of creation of B2B...
It’s Independence Day today, and the last year has been one of the most exciting years in India’s product ecosystem. Just last week, the news that Sundar Pichai has taken over as the CEO of Google has been another shot in the arm for Indian techies. If ever it was the time for Indian product companies to raise the battle cry to take on the world, it is now. In conversations with other people in...
For early stage startups, cash-strapped and overworked, there are few things more valuable than PR. There is nothing more important at that stage than getting the word out there and getting users on board, for which PR is the only real shortcut available. And when there is an important feature release or a launch or a funding announcement and so on, all of which can be leveraged to get your...
Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...
Reblogged from TechinAsia with the permission of the Author – Malavika Velayanikal I stumbled at pricing initially. I sold my product at an 80 percent discount to a customer who kept pressing for more. After that the customer took me for granted, demanding more and more and more. Instead I should have tried to make him understand the value in the product. If he didn’t get it, I should have...
InTech50 is a flagship event of iSPIRT & Terenne Global. It is a showcase of some of the most promising software products created by entrepreneurs from India. The top 50 companies that will make it to InTech50 are selected by an eminent panel comprising of Chief Information Officers (CIOs) of marquee companies, VCs, and senior executives from Product companies. These chosen 50 companies will...
He is a maverick, a reformer, a decision maker and above all the Governor of Reserve Bank of India. The country’s foremost authority in Economics met with Product startups in Bangalore to understand their challenges and also provide useful advise by participating in interactive sessions for close to 3 hours. Yesterday, at ITC Windsor Manor, Dr Raghuram Rajan, honorable governor of RBI...
This is the 2nd in the 5 part series on ‘How to Sell in the US Market from India’. I had attended the Round Table organized by iSPIRT and here I attempt to capture the important points from the discussion. (You can read the first part here) One of the topics of deep interest for the participant was on clearly understanding the role of the Startup Founders and where should their time and focus be...
Processes in start-ups are like the proverbial Men or Women – “You can’t Live with them! You can’t live without them!”. Striking the right balance between having processes and not having them is an Art, not a Science. Getting them right in a start-up means all the difference between a surviving and thriving one, and one that chokes on itself either through chaos or...
