In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing), the Vistaprint team went for the micro businesses (who were then considered as a terrible market, as they were close to impossible to reach). To tackle that...
Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the participants were involved in very lively discussions with...
Still believe email is small and dying a slow death in the world of IMs, tweets and Facebook messages? Just have a look at the massively viral ‘Every Second on the Internet’ and scroll till the end to get a visual realization of how big a part of our life email still is. Email is still the first choice for internal communication and chatter within a number of organizations owing to its ubiquitous...
