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Pricing your SaaS Product and how we did it at Sosio

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In case you aren’t updated on the current affairs, 2014 is shaping up to be a controversial year; and we’re not referring to Justin Bieber’s antics, Mr. Kejriwal’s dharnas or Mr. Modi’s development stories. Instead, a new contention is brewing in the annals for us which is every entrepreneur’s one of the worst nightmare: deciding how much to charge for your product 😉 Pricing is one of the most...

Interviewstreet’s Role in Recruiting Software Developers

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Launched in 2009, Interviewstreet’s recruiting tool helps companies hire software programmers. It was the first Indian company to be chosen for an incubation program at Y Combinator, a Silicon Valley seed fund. Co-founder Vivek Ravisankar discusses the company’s journey to a differentiating recruitment product. This article is brought to SandHill readers in partnership with ProductNation.   ...

“Envision, Evangelise and Execute”: Connecting with Satyajeet from Cleartrip #PNHangout

We recently had a chance to catch up with Satyajeet Singh – head of Cleartrip’s mobile solutions, on Cleartrip and his take on the role of a product manager in Cleartrip, here’s what we learnt: Cleartrip has been an early adopter of m-commerce in India. How have you been involved in taking Cleatrip’s mobile offerings from a MVP, to the product that it is today. How did you ensure it was...

Destination Vs. Distribution: Why your Product should be where your users are!

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User acquisition is a prerequisite to startup success. Startups often see user acquisition as an act of sourcing traffic to a destination and converting traffic to users. Almost every web business has a destination: a website, an app etc. The destination is often seen as the product in its entirety. Talk to a startup about their product and they will often think of it as a website or an app that...