Tageric ries

March 6, 2014

3 Min read

“By the time that product is ready to be distributed widely, it will already have established customers”~ From the pages of “The Lean Startup” by Eric Ries. It is essentially true that by the time you finish building your product completely, your customers are already looking for something new! Demands of your customers change in a snap. So, in order to match this...

Just open the door for me, I can close the sale

By Sanjiv Sinha

In Lean Startup, Sales

October 19, 2012

3 Min read

In the course of my career, I can’t remember how many times I have heard some version of this phrase from entrepreneurs. In fact, there is a thriving industry that has grown to service exactly this need: door openers that use their connections to get warm introductions to companies for a retainer and a commission. Even with that, why is it that most startups fail for lack of sales? Is it because...