Recently I read a blog post by Mr. Przyklenk, senior manager, digital insights, for TDBank Group. Big Data is the next “BIG” thing, but is this “BIG” thing applicable for everyone, is the “BIG question. Let’s consider TDBank Group, the second largest financial institution in Canada. They began re-evaluating their customer data when branch traffic declined without a significant increase in...
Need the right data to make the right decision
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