I’ve usually been averse to buying premium branded apparel. For the simple reason that I could always find equally good clothing which isn’t necessarily a Lacoste or a Tommy, and which is as elegant and durable as that venerable brand. Garments is a very competitive industry. You are spoilt for choice and there are more brands to choose from for every category than the number of hours in a day...
3 ways in which Brand Positioning influences us silently
3
