Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But just as everybody has myths about web marketing, there...
The way that we have done business in the past and the way it is now have undergone a transformation, a digital revolution indeed. A few years ago, Facebook was hardly known; LinkedIn’s presence was not felt. But today digital is all over the place. With marketing undergoing major transformation, and will continue to evolve as we move forward, as a CEO or a CMO, have you utilized the ‘Power...
What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It pretty much sums up everything the company wants the recipient to know. But...
