“No matter how many times you explain, customer just doesn’t get it” “We expect user to use our product in X way, but they use it in Y way” We do ‘this’, but they think we do ‘that’ and starts comparing us with something ‘that’. If this is your Kaifiyat (frustration), then you are not alone. Most of the startup entrepreneurs and marketers face this challenge every day. “How to position your...
“How to position your product” is the biggest question.
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