Tagdifferentiator

October 24, 2014

7 Min read

As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building similar products for probably same or different markets. There are already established products that you have to compete with, there are other products that are getting built as you build your product...

Will your Differentiation pass the D-Cubers Test?

By Manjunath Gowda

In Marketing, ProductNation, Startups

December 5, 2012

5 Min read

In my previous blogs, I wrote about how differentiation is a must and even wrote about how Bob Wright and Raj Shetty spoke about the differentiation @ NPC-12. Ok now comes the most critical issue of “yeah I understand differentiation but how do I do a valid differentiation rather than doing for the sake of doing”. Let me give me an example to showcase the issue. I want to start a tooth paste...