Tagdesign thinking

Diversity with Collaboration Unlocks Innovation and Drives Business Growth

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“Diversity is an intellect multiplier, especially when the diverse groups can collaborate well” – Mark Sareff This year the International Women’s day was a different experience for me, no panels stating gender diversity facts most people are painfully aware of. Instead I had the proud privilege of being invited to do a fireside chat and explore new dimensions of diversity and its impact on...

PAY-IT-FORWARD PARADOX… The More You Give, The More You Receive

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Ever noticed how the busiest of people are often the ones that find time more easily than others? It is about making the time versus having the time! When you make time despite busy schedules and packed days to share your experience and perspectives it helps so many people, definitely more than you could individually imagine. In the process though, you get so much back, more than you could...

Key Takeaways from The Design Thinking Roundtable

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When it comes to building a product, I had absolutely no experience before Pricebaba. While building Pricebaba.com I did learn many nuances and tricks for growth. I am grateful to the friends and mentors who have always helped us understand users better and how to build a great product. It was a pleasant coincidence last week when I got two opportunities to understand design better — first, I...

Design is about Love and Empathy towards the customer

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The Design RoundTable last week lead by Deepa Bachu and Rajan, was not what I expected. By and large, design to me was either a part of an application (UI / UX) or a concept which i did’nt know much about. But, when we went in depth with Deepa, I realized that design is an integral part of who we are and what we see around us. Through detailed discussions, we were made to think about what design...

Design thinking Playbook Roundtable by Deepa Bachu

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The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...

Design Thinking: When creativity and process come together

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Design Thinking as a mindset and process that is starting to get its’ due attention in the US. In India however, it is lesser known and in most cases, an after thought. What is Design Thinking, you ask? It is a creative process of building products that people simply love to use! Products that not just meet but beat customers’ expectations and bring in the element of unexpected delight! There are...

Does Mobile Only strategy point to lack of Design Thinking?

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The runaway success of Indian e-commerce show is driven by the single biggest attraction of hefty discounts available almost on all products! More than any other value proposition of e-commerce such as more choices, convenience, 24×7 availability, payment options and faster deliveries, the Indian customer was lured to e-commerce by the sheer scope for discounts she would not get elsewhere...

First Look – #PNCamp Day 1 (Discovery Hacking)

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Exactly a month away from the inaugural #PNCamp and as schedules and attendees are being finalized, we are getting a lot of questions about what exactly is going to happen on D-Days, especially since we have told everyone we are not going to have one-to-many speaking sessions and workshops that have been the norm. I spoke to Pallav Nadhani(FusionCharts) today, who is planning and designing the...