The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...
One of the pressures and challenges of working on products is to get it out soon – the release. But I often recollect one of the leaders that I have worked with saying “need 9 months to get baby out”. What’s the right time for a product release – Some Considerations? Build for market, not a customer Remember products are not built for one customer, its built for several of them, for a...
Here’s the starting point of the discussion on Twitter: @avinashraghava @dkhare better Q:what is the role of design in d larger socio-eco context? Which business & consumer problem does it solve? — Dhiraj Kacker (@dhirajkacker) January 3, 2014 Just to summarize my thought: the original referenced article talked about design being a key pillar of a startup. My contention is that that is a...
A brief look at the state of the Indian startup ecosystem from the lens of design and how well it is understood or misunderstood. How the next generation of the technology startups are battling the design challenge in a globally connected ecosystem for the right consumer audience. According to Dave McClure the founding team of a startup should include the holy trinity of a hacker, hustler and a...
We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is the gap between thinking and doing or making it happen. In this time of volatility and complexity, the role of design to drive meaningful innovation and change is growing and while there are multitude of factors that...
In the last 2-3 years there have been well designed products coming out of the NCR startup ecosystem. Mettl, Visual Website Optimizer, Paytm, and Oogwave, especially come to mind where Design Thinking has been an integral part of the product development process, and not an after thought by giving it just a cosmetic veneer. There is a noticeable increase in design sensibility while attending...
In a startup, the design is usually an afterthought after the more important challenges of business and technology are solved. Which means by then the design is more like a band aid or a lipstick on the proverbial pig. Probably the main reason why products here still lack that world-class feel, even though they are better in terms of features and performance. A successful product usually has the...
