Desification is an invented acronym of course. It doesn’t exist in the dictionary. Or in lexicon. Nevertheless, it most aptly describes the phenomenon of a technology companies culturally adapting to the local mindset. In this case, local as in ‘Desi’, derived from the word ‘Desh’ which literally means Nation. It’s not uncommon for successful Silicon Valley startup ideas to be replicated in India...
The ‘Desi’-fication of Indian startups
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