Tagcustomer service

How Sales and Support can also be 'Marketed'!

H

The best marketer of our time was, inarguably, Steve Jobs. And everything Steve Jobs did was aimed at one thing – marketing his products. His presentations were performances, his product demos were carefully directed and choreographed; there was an air of showmanship about everything going on at Apple leading to a launch. Even their support stories became huge news. Walter Isaacson and...

Customer support lessons from the Yellow Tire Company

C

It’s quite a matter of pride for the Dabbawalas of Mumbai to be counted right up there in the performance toppers chart. With efficiency metrics that any manager would die for, I got the urge to look at another parallel hallmark which has been able to achieve customer delight in a quintessentially Indian way – thriving on chaos yet with a quiet air of dependability.  There would hardly be a...