Tagcustomer insights

3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience

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Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a big role in the immediate impression might be very important as a “buying” feature, often it will fail as a “using” feature if not done in the  mental  model for a given customer context or usage scenario...

iSPIRT ProductNation Branding RoundTable: Why Product Branding is important for Startups?

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As usual, the 16th iSPIRT RoundTable was a great learning experience. Many thanks to Avinash Raghava & iSPIRT for conceptualizing it, and to Helion Ventures for sponsoring the venue and the snacks. Dhruv Shenoy of Knowience Consulting, a well-known Marketing Guru, was the facilitator, along with Rajan from Intuit. Thanks, Dhruv and Rajan, for an educational and entertaining session. I used to...

Are Product Managers Future Entrepreneurs?

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Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has many definitions but most experts will agree that its essentially the art & science of delivering delighting solutions to real market problems and doing it...