Tagcustomer empathy

October 9, 2014

3 Min read

If you are a B2B startup building an innovative enterprise product, it’s the dream of millions of users that keeps you going in the initial days. Sometimes however, as you acquire early customers and users for your product, it seems that the demands they make and attention they seek is almost distracting you from your dream! And they are not even using the coolest and most innovative features you...

Part 2: Emotionalizing the software products .. Uh…what?

By Arun Saxena

In Eco-system, Product Management, Startups

September 4, 2013

6 Min read

The first step: build customer empathy Microsoft built test tools in Visual Studio 2005 to address a virgin test market worth about USD 3 billion at the time. However, the product met with little success and did not create much excitement in the test community. A later in depth observational research of testers to see how they work—what’s their workflow, what tools did they use, what’s their...