TagCustomer Centricity

NEED FOR CUSTOMER CENTRICITY

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Today’s competitive market is reducing margins and driving enterprises from customer acquisition to customer retention approach. The need of the hour is customer centricity, to create products around customer needs. Telecom service providers, unlike online industries like Amazon, Apple, Google and eBay, store customer data in silos due to the inherent complexities in the service portfolio. This...

Gandhigiri to the Software & Technology Entrepreneur – Part II

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Gandhi and Customer Centricity The progression of Economic activity as it stands in the Global Economy today has accelerated from commodities->products->services->experiences->transformations. (Pine and Gilmore) Today we are already in the Experience Economy (Its Apple like experience, its not apple like products), but as professionals we are still grappling with how we build...