Tagcustomer centric selling

“E” is for empathy

The last three business books I read were seemingly all different. “Wired to Care” by Dev Patnaik, “Nanovation” by Kevin and Jackie Freiberg and “Customer Centric Selling” by Michael Bosworth. The first was how humans are genetically designed to care for others, the second was the story behind how the Tata Nano was launched and the third was a book on more effective selling. But there was a...