TagCustomer Acquisition

July 14, 2014

6 Min read

Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition. The Roundtable was hosted at the office of WebEngage by their CEO Avlesh Singh and saw participation from CEOs of around 14 startups from in and around Mumbai. The event went on for around 6 hours but given the variety of issues discussed each...

Customer Acquisition Models for a SaaS businesses

By Sumeet Kapur

In Marketing

March 5, 2014

3 Min read

Software-as-a-Service is paradigm shift for the software industry. The most profound impact of SaaS is on the software businesses revenue and cost models and therefore the cascading impact it has on the way the business is organised. Customer Acquisition for a SaaS business therefore requires a complete re-think. Since you are not going to get your money up-front, how are you going to fund the...