Tagcustomer

Startups!! Do You Know Your Customers Well?

July 7, 2015

5 Min read

A business exists only till the time it has paying customers. The day your customers cease to exist, or have no reason to pay you for your products or services, your business is in deep trouble. So, if we consider all the stake holders in a corporate, an i.e. employee, executive management, investors and customers, the customer is the most important. Now the chances are that you know all other...

Users or Customers?

By Sangeet Paul Choudary

In Eco-system, Go2Market, ProductNation

April 16, 2013

4 Min read

If you’ve been around the internet startup world for long enough, you’ve probably engaged in the user-customer debate at least once. Who’s the user? Who’s the customer? Who should we be focusing on? I’m going to start off a series of posts talking about the basic elements of Platform Thinking and this being the first, I’d like to talk about the User-Customer...