TagCurse of Knowledge

“How to position your product” is the biggest question.

“No matter how many times you explain, customer just doesn’t get it” “We expect user to use our product in X way, but they use it in Y way” We do ‘this’, but they think we do ‘that’ and starts comparing us with something ‘that’. If this is your Kaifiyat (frustration), then you are not alone. Most of the startup entrepreneurs and marketers face this challenge every day. “How to position your...

Why "No other product like yours" is not cause for celebration. #PlaybookRT

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On Saturday, December 6, 2014, founders, CEO’s and others from startups based in and around Mumbai met at the office of WebEngage. We were there for the iSPIRT PlaybookRT on Positioning and Messaging by Shankar Maruwada. Below are my notes and thoughts about the event… Identifying and defining your customers Shankar emphasized that the process of developing a positioning and messaging strategy...