Congrats for climbing the corporate hierarchy to become the Chief Marketing Officer. You deserved it, after all the hard work that was poured. Now I offer my condolence. Until you step into the shoes of Chief Loyalty Officer, you’ll sooner or later be by replaced by someone else. Am I sounding preposterous? Here is the best proof. Apple that dominates the smartphone market. Their all-time record...
Who plays a more incremental role in building brands? Loyalty or marketing
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