Tagcrossing the chasm

August 16, 2014

2 Min read

We are a product startup from Delhi NCR and to be honest, not big fans of Yo Yo Honey Singh. He started his music career as a Music Director in 2005 and for 7 years, was virtually unknown. Then, something happened in the year 2012 that catapulted him to overnight success and by 2014, his songs were in close to 15 big Bollywood movies and he wrote lyrics with legendary Gulzar! In past 2 years, he...

Why every start-up needs a repeatable & scalable sales model?

By ProductNation Network

In Sales, Startups

July 30, 2013

4 Min read

Start-ups in their mid-growth stage are usually faced with an inflection point, where they find themselves standing in the middle of a transition – from having a bright product idea endorsed by a handful of people (usually investors & early customers) towards a scalable solution that can be sold to anyone. Geoffrey Moore’s work in the book titled ‘Crossing the Chasm’ is pertinent...