Yes, you are going to lose weight, stop smoking, learn a new language and spend more time with your family next year. And while you are in the make-a-bunch-of-resolutions-to-be-totally-awesome-next-year phase, there’s another resolution I want you to consider. As a marketer, do not create more marketing. Create more value. [Warning: This is going to be brutal. So come along only if you are not...
Dear Marketers — Let’s create more value, not more marketing
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