Tagcontent generation

November 19, 2014

7 Min read

In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow it up with scaling sales. I think most early to mid stage entrepreneurs are instinctively aware of this but struggling with “Hows”. So when I saw this playbook promising precisely to explain how, I grabbed a...

Content Generation – The 10 commandments

By Siddharth Hegde

In Marketing, Product Management, ProductNation, Startups

February 13, 2013

3 Min read

Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and alternatives, product marketers are now turning to content marketing as a key strategy for their communication operations. The purpose of Content Marketing is to create a scenario...