Successful products are not an accident, even if they may look like it from the outside. Successful products are the end result of a series of challenges tackled well. While each business is unique, many of these product challenges are not. As Indian startups are working towards building market-winning products, wouldn’t it be great if we could learn from some of Silicon Valley’s best and avoid...
Perhaps you are an Engineer considering a lateral move into Product Marketing and watching out for opportunities within your company. Perhaps you’ve gone through an MBA and are anxiously awaiting interviews on campus. Whatever the situation, your first interview for a Product Marketing role can be an intense experience, especially if your past interviews have been all about technology. While each...
An extremely polarizing topic, the question, ‘Do You Need An MBA To Be A Product Manager?’ is an often asked one on popular forums; the answers range from “No, an MBA won’t help you in any way, and you are better off not spending the money” to “Yes, it’s a must if you want to get hired by large corporations.” Like most big decisions that individuals need to take as part of their career growth...
