In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing), the Vistaprint team went for the micro businesses (who were then considered as a terrible market, as they were close to impossible to reach). To tackle that...
You are what you measure. This is especially true for SaaS businesses. Our goals and endeavors center on user growth, delivering consistent value, and profitability. This again depends on the efficiency with which customers can be earned, and nurtured. All this begs a question: how do you know and measure the most crucial KPIs to achieve said goals? Well, I know this is subjective. Because it...
The April sun wasn’t evident at the beach side locale, near the historic town of Mamallapuram, which hold relics of exceptional beauty on its rocks sculpted under the patronage of the Pallava kings. Had it been the early part of last century, in all probability, we could have reached this place in passenger boats sailing through the Buckingham Canal, now condemned to history. It was using this...
This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention during the recent SaaStr Annual event. Background The objective is to create the largest Enterprise Software company from India. This can be accomplished if top entrepreneurs can learn each other and then pass the learning to others. When doing your job right involves going unnoticed, how do...
Two libraries. One charges you based on the number of books that you pick, while for the other, the rental period forms the basis of its prices. Now, which one would you prefer to get your books from? There’s no right or wrong answer in this scenario. What matters here is how you were able to make your choice, with a single criteria. Both libraries cater to the same audience, with the same...
Setting up your headquarters in the US and a subsidiary in India is a tested model. Here’s a blog post by Girish Mathrubootham – founder of Freshdesk, very clearly articulating the process. Well then, what’s this all about? The setup we follow at Kissflow is the model in reverse. Kissflow is headquartered in India, with a subsidiary in the US. I couldn’t find much information on this model...
Right. So the first batch of #PNgrowth companies is here. It has been a slog for us going through all the applications we received, and we have made sure that we are extremely fair in the way we are allocating places for our already over-subscribed program. If you don’t know what this is about, you go here, and if you want to apply, here, better late than never. ...
Are you a first time SaaS entrepreneur targeting the US market? Learn it from the masters through the Jump Start Guide to Desk Marketing and Selling for SaaS put together by Krish Subramaniam (Chargebee), Niraj Ranjan Rout (GrexIt), Sahil Parikh (Brightpod), and Suresh Sambandam (KiSSFLOW). Aaron Ross launched the guide during the first SaaSx event in Chennai put together by iSPIRT, attended by...
This Thursday evening will witness the largest gathering of SaaS founders in India. In the event conceived by iSPIRT called SaaSx Chennai, more than 100 people, largely SaaS founders, apart from a few handful of product industry influencers, will brainstorm on various aspects of a SaaS business, especially taking the SaaS organization from a $10 million revenue to a $100 million revenue. Girish...
Processes in start-ups are like the proverbial Men or Women – “You can’t Live with them! You can’t live without them!”. Striking the right balance between having processes and not having them is an Art, not a Science. Getting them right in a start-up means all the difference between a surviving and thriving one, and one that chokes on itself either through chaos or...
