Tagcash flow

9 Things that I learnt while bootstrapping in India

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Bootstrapping is hard especially in India! It takes a toll on founders as well as people around them. No fancy corporate trips, no room for slack, myriad things that can go wrong and on top of it, no wiggle room financially. Here is what I learnt during past 3.5 years of bootstrapping SocialAppsHQ and now, Shimply.com – 1)     Cash flow is the only thing that matters – I have people who...

Five Paradoxes of building a successful product business

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Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are able to demonstrate sustainable success. While there could be many factors why this is such a hard thing to do, it boils down...