Tagcase studies

Sell in the US from India or establish a beachhead abroad?

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If you asked me this question five years back, I would have said unequivocally that you have to establish a presence in the US if you want to do business here.  My thoughts on the subject have changed. I believe the answer is, it depends. Let me explain. Since it is the risk-reward equation that tilts the scales in favor of one vendor over another, we have to start out by thinking about how the...