Tagbusiness strategy

Does Mobile Only strategy point to lack of Design Thinking?

November 24, 2015

11 Min read

The runaway success of Indian e-commerce show is driven by the single biggest attraction of hefty discounts available almost on all products! More than any other value proposition of e-commerce such as more choices, convenience, 24×7 availability, payment options and faster deliveries, the Indian customer was lured to e-commerce by the sheer scope for discounts she would not get elsewhere...

8 Symptoms: You Know You Have A Positioning Problem When….

By Bob Wright

In Marketing

April 5, 2012

4 Min read

A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to a different set of buyers and competing against a new group of competitors. Yet all too often, the effort required to capture the minds and wallets of a new set of buyers is treated casually – but...