In the corporate world there are no certainties. There is never a “sure thing”, even the best businesses fail due to circumstances beyond their control. However, there is one thing that you can control: your brand. Let us face it. Whether we like it or not, we are constantly selling. Whether it is our agenda as a design guru, a resume, a position, even a restaurant we want to go to, we are always...
Brand “YOU” – guard it zealously
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