When we started selling our Cloud telephony platform, we had very little idea of what metrics to concentrate on. So we just built the product and winged it 🙂 Now after 4 years, we have a pretty good command of what metrics to concentrate on. What works, what doesn’t. Which channels are better and which sales techniques work. We learnt this the hard way and by reading blogs by David Skok...
SaaS Metrics for India B2B
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