TagB2B marketing

The Great Facilitation ballgame of Multi-sided Business Platforms

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Let me start with a simple question. What is common among these, as of 2006 (and, for that matter, even as of today)? – Visa – Sony Playstation – Orbitz – NASDAQ – Microsoft Windows All of these are known examples of facilitation based multi-sided business models. These are not just products or businesses; these are platforms, in the true sense of the word. These...

Managing business is about having the right data at your fingertips

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Hindsight, they say, is 20/20.  The advantage of hindsight is that all the data that affects a decision has been revealed and is known.  Unfortunately, real life never works that way.  As an entrepreneur, you have to operate on a combination of one part data, one part intelligent guesses, and, if we are really frank about it, one part luck. Managing a business, when broken down into its simplest...

The little Spark with great promise – Inaugural #PNMeetup on Pricing for Enterprise Sales

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When a bunch (around 45-50, I didn’t keep the count) of Product enthusiasts – with experience accumulating into decades – gather at a single place to share their learning on specific topic in a compact & well-moderated session of 2 hours, it’s worth every bit. That’s how I felt coming out of the inaugural session of #PNMeetup – Pricing for Enterprise Sales: Specific & Important...

How far should you go with Professional Services in your product business?

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Turning on a giant switch

For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to...

Untested ideas to increase the effectiveness of your B2B newsletter

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What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It pretty much sums up everything the company wants the recipient to know. But...