Whether you’re an early stage, late stage or VC funded startup (pun intended). There is one thing all of us struggle with always and that is ‘Growth’. So, how to keep this repeatable in constantly changing market dynamics? Acommunity is a great place to learn, unlearn and grow at the pace you never imagined. For SaaS startups in India(bravery award goes to you), SaaSx is a community built by...
In an explosive SaaS market with entries from all over the world, survival is not enough. “Survival is not Enough” is the theme of #SaaSx4, scheduled for 17th March in Chennai, and like last time we are heading to the beach. 🙂 SaaSx is a community for SaaS founders by SaaS founders, so if you are just contemplating starting a SaaS business, this event is not for you. This is the 4th edition of...
The morning of the SaaSx2 event saw a great pre-event playbook at the Attune Tech’s Office. Avlesh from WebEngage, Arvind from Attune Tech. and Suresh from KiSSFLOW came together to host the session and anchor the round table. With a casual round of introductions, Suresh kickstarted the entire roundtable discussion with a question: Who is your ideal user? Identifying the ideal user for your...
WebEngage is probably the most important product startup from India’s business capital Mumbai – it builds customer engagement tools for SaaS businesses, is very popular and successful, and is used by thousands of businesses worldwide. Avlesh is one of the original hustlers of the Indian ecosystem, and he has built a world class product company in a matter of just four years. When we talked...
Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition. The Roundtable was hosted at the office of WebEngage by their CEO Avlesh Singh and saw participation from CEOs of around 14 startups from in and around Mumbai. The event went on for around 6 hours but given the variety of issues discussed each...
I believe one of the best ways to learn marketing and business in general is to learn from other people’s successes. And in a bid to do that, I am going to bring to you interviews of Indian startups that have taken their products to the world. We will talk about how they got the initial buzz going, where they got their first set of customers from, how did they scale that up, what marketing...
