Tagautomated customer lifecycle management

How Capillary Technologies Became a Top Provider of Retail End-to-End Customer Engagement Solutions

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Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the race to market, and the advice he follows. SandHill.com: Please describe your company’s product and differentiation. Aneesh Reddy: Capillary provides end-to-end customer...