Taga/b testing

Appiterate: Instant publishing & A/B testing on mobile apps using visual editor for iOS and Android apps

May 8, 2014

8 Min read

Product management and development teams have been using A/B Testing on the web to optimize the experience for users. However, doing A/B testing on mobile has been a challenge especially because the way native apps are deployed currently: – Native apps are deployed via the marketplaces, making MVP and beta releases very difficult. – The app stores, especially iTunes, has a review...

How Visual Website Optimizer got to 2,500+ paid customers through great content and rigorous A/B tests

By Sanket Nadhani

In #BootStrapping, #MadeInIndia, Product Management, SaaS Based, Startups

April 30, 2013

7 Min read

Last month, I promised to bring you stories of how Indian startups took their products to the world and got the inside scoop on how WebEngage used educational content and live demos to get to 7,000 users in less than 15 months. While I have been slow in bringing more stories to you, this one should more than make up for it. In this post, I bring you the story of Visual Website Optimizer in...