Tagaadhar

Reactions from #iSPIRT to the Union Budget presentation

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iSPIRT is happy to note the Union Finance Minister, Mr. Arun Jaitley’s thrust in the direction of boosting the digital infrastructure in the country with specific reference to the Aadhar. Aadhar powered by India Stack will allow people to offer presence less, cashless paperless service delivery to millions. Also digital literacy will also provide a big impetus in the rural areas. The second...

The best way to predict the future is to invent it!

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India is interestingly poised today. About half of India’s 1.25billion people are under the age of 25 and by 2020, India will be the world’s youngest country with an average age of 29. According to the World Bank, India’s will overtake China to become the world’s fastest growing big economy by 2017-18. The scale of opportunity – and of course the challenge – in India is unprecedented. Millions of...

Some Takeaways from the First iSPIRT Playbook Roundtable on Positioning & Messaging for Products

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“99% Practice, 1% Theory”. This was the ground rule laid down for the session by the workshop facilitator Shankar Maruwada at the beginning. Sounds very much like the tagline of a popular softdrink brand that’s No Bakwaas! No wonder it came from someone who has loads of experience in the FMCG space, built and sold an analytics company and has more recently given life to what is arguably India’s...