I recently delivered a workshop on building winning products. The audience identified that it was important the customers loved a product in order for it to be a winner. It also came up that consumers increasingly want to buy things that thrill and delight in addition to simply doing what they were designed to do. Today, things around us from Gillette razors to Apple devices exude desirability...
August 20, 2013
Emotionalizing the software products… uh…what?
20August
August 19, 2013
Quick Research / Usability Methods: Lean Usability Testing
19August
(Post 3 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) Previous posts in this series showcased two discount usability engineering methods – ‘Expert Usability Review‘ and ‘Heuristic Evaluation’. Both these methods...
August 16, 2013
Thrillophilia is making experiential travel mainstream
16August
Travel by no means is a small industry for Indians. The country is brought up on the lure of the annual pilgrimage to a new destination each summer when the schools close for vacations. Be it visiting family and friends in new towns or high end travel to other countries, we are willing to spend money for it. A survey commissioned on behalf of Trip Advisor goes on to say that Indians will spend...
August 16, 2013
First B2B Bootcamp for product startups – last day to apply
The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free 60-day bootcamp where the participating startups will have an opportunity to create products, launch companies and walk away with their spoils and a lot of learning. This first edition of the TiE-IQ Bootcamp is restricted to B2B technology...
August 15, 2013
120+ companies in 120 days – Come join the movement to revolutionize India's Software Product Landscape
15August
iSPIRT’s roundtables create a buzz in the Indian software product community. Shehjar Tikoo doesn’t like conferences and seminars. The entrepreneur of e-commerce enabler Unbxd finds them boring and one sided. But all that changed when he attended the iSPIRT roundtable on Product Management in Bangalore. Says Shehjar, “I liked the fact that the audience was very carefully chosen as were the...
August 15, 2013
Just Imagine
Today is India’s 66th Independence Day and the environment around, seems, to be generally shorn of excitement, energy and optimism. However, as is customary on such occasions, a call to the people – all of us – is, well, called for: to galvanise us all to action, to put our shoulders to the wheel of policy making that will make economic activity explode. Such calls for action and indeed, the...
August 14, 2013
The Virtual Medical Assistant – Practo.com – a cloud based service that covers over 8,000 doctors…
14August
“Why isn’t there a place where we can store all our medical information?” is the question that bugged Shashank ND, Founder of Practo.com. Jamming together with a classmate from NITK Surathkal, they found a solution and founded Practo.com – a cloud based service that covers over 8,000 doctors and manages the records of nearly 3 million patients. Shashank, I was looking at your website and I was...
August 13, 2013
Data and User Experience: Two ends of the spectrum
13August
Every product that you build has to be used by people. This is irrespective of “who may pay for the product“. This is an often brought up topic of “User vs Customer“. And if the product is used only by machines and not by real people, then it’s perhaps best to call it “technology”. As far as technology products are concerned, a significant factor of differentiation they claim and deliver on is by...
August 13, 2013
Shaping Small Business India
Small Businesses play a significant role in a developing economy – from creating valuable business opportunities to employing a large chunk of the workforce. They are the drivers of growth contributing significantly to a range of sectors and industries. Small Businesses produce nearly half the manufactured output and are also the largest employers of workforce in India after agriculture. Roughly...
August 12, 2013
“Social Commerce – Enabling trust and higher conversions in online transactions” – #PNHangout with Vipin Agarwal
12August
In this #PNHangout, we spoke to Vipin Agarwal, who is the co-founder of enMarkit and an ex-VC turned entrepreneur, about his journey in conceptualizing the product, his team, the tools and the product management philosophy and what a typical day in his life looks like! Give us a brief introduction to what enMarkit does. Enmarkit comes from a combination of the words: ENabling and MARKETing. We...
