Yet another extremely educational round table from iSPIRT – 8 out of 12 participants gave it a rating of 10/10! Girish from GreyTip and Shashank from Practo led the round table and Aneesh and Yashwanth contributed with their experience at Capillary. This article captures some of the key learning from the round table. The focus of this round table was on acquiring the initial set of customers...
October 14, 2013
iSPIRT Sales RoundTable: Acquiring initial customers, Early product management, Indian SME Selling
14October
October 12, 2013
You're Not Fully Utilizing Social for your Business
12October
Sure, your business has a Facebook fan page and maybe you even have a Twitter handle. Congratulations! You’re now one of hundreds of millions of people using social media and odds are, your business is getting lost in the shuffle. If you’re not fully utilizing social for your business you’re missing opportunities. Here are a few ways your business is a big Fail Whale (if you don’t understand the...
October 11, 2013
“We think more like Product Designers, and less like Product Managers” – Bharath Mohan, Pugmarks.me #PNHangout
11October
(This passage is a summary of the conversation with Bharath Mohan. The audio transcript can be found here.) Adopters of any new innovation or idea can be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on a mathematical Bell curve put forth by Everett Rogers in his book titled “Diffusions of Innovations”. The book...
October 10, 2013
Billbooks is helping ease the invoicing for the freelance economy
10October
It has never come as a surprise that the best startup solutions and most passionate entrepreneurs are the one who end up solving their own pain points. For Sagar Kogekar founder of Billbooks the journey began with the advent of his startup Webwingz which he started at the age of 18 years, engaged in client servicing. He would be able to provide and do the client work but the part about billing...
October 9, 2013
Lets Not Lose the Reason and Season for Products
09October
One of the long running debates in the Indian technology entrepreneurial world is whether India will ever engender global product companies or will it be destined to be a purveyor of services and a consumer of products and solutions that are imagined, created and marketed by others. As in most things, and especially true for India, there has to be a reason and there has to be a season for...
October 9, 2013
Happy B’day ProductNation, We are One year Young
Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin. ― Mother Teresa. ProductNation is today, one year young. Yes! One year. It didn’t seem too long ago when I was contemplating putting a blog together to showcase Indian Product companies. It all started as a passion project at the One97 office with the support of Vijay Shekhar Sharma; it was something I wanted to do...
October 8, 2013
Design in Indian Startups
08October
A brief look at the state of the Indian startup ecosystem from the lens of design and how well it is understood or misunderstood. How the next generation of the technology startups are battling the design challenge in a globally connected ecosystem for the right consumer audience. According to Dave McClure the founding team of a startup should include the holy trinity of a hacker, hustler and a...
October 7, 2013
‘Ensure that your product delivers more value than what customers expect out of it’ – Shaudhan Desai, Founder and CEO, D’Soft Infotech
07October
In a reflection of his journey spanning 25 years, Shaudhan Desai, Founder and CEO of D’Soft Infotech Pvt Ltd., makers of India’s leading Jewelery software shares his experiences in building the company during the license-raj era, and the changes he has seen in the business of recent times. Read on… You are celebrating 25 years of operations at D’Soft. It is indeed a great milestone for an...
October 4, 2013
Reduce Data – Programmatic Advertising Platform
04October
Reduce Data is a programmatic advertising platform. Reduce Data helps advertisers buy media efficiently using programmatic means – machine learning, real-time data driven optimization and real-time bidding. Asif Ali is the founder of Reduce Data.Asif has over 15 years of technology experience. He previously ran ZestADZ, a mobile ad network (acquired by Komli in 2011). ZestADZ was a global...
October 3, 2013
‘From zero to 9 million customers in a decade’ – The Xgen story!
03October
Product Nation interviewed Dr. Ajay Data, Founder and CEO of Data Infosys. In this freewheeling chat, Dr. Ajay discusses his journey of creating a world class product for the masses, and his key focus areas as he built and scaled his organization from scratch. Read on… Your company, Data Infosys, in a fairly short span of 15 years has managed to emerge as India’s leading ISP as well as the #1...
