We are pleased to support an initiative led by EMBARQ which focuses on sustainable transport. They are expanding their work to engage with entrepreneurs in this space. EMBARQ has launched an initiative – RickshawRising Challenge in partnership with Shell foundation. The Rickshaw Rising Challenge 2013 recognises that the auto-rickshaw sector is ripe with the opportunity to implement...
RickShaw Rising: Submit your Innovative Ideas to Transform the Auto-Rickshaw business
Women product leaders, may your tribe increase #PNCamp
I am at San Francisco airport headed back to Pune and for two strong reasons I have renowned spiritual teacher, author, and lecturer Marrianne Williamson’s quote ringing in my head; “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous...
Indix: Building the world’s product information repository
Indix is a SaaS + Big Data product intelligence platform that allows businesses to organize, analyze, visualize and act on the world’s product information in real-time. Indix uses big data analytics and visualization to deliver actionable insights. Indix also offers APIs for developers to build product rich applications. It was founded by former Microsoft VP, Sanjay Parthasarathy, who previously...
Design and its New Role in Innovation – A Round Table led by Eskild Hansen (Nov 26th, New Delhi)
Eskild Hansen will lead a discussion with prominent design thinker in the NCR on ‘Design and its New Role in Innovation.’ Eskild Hansen is one of the most talented Danish Designers on the Scandinavian landscape. Just turned 40, he has already been in leaderships positions at Cisco and Coloplast among others after having worked with other leading global design firms. At CISCO Eskild...
Complementary skills in your founding team is critical for a startup’s success – CSN Murthy, Founder and CEO, Ozonetel
ProductNation interviewed CSN Murthy, Founder and CEO of Ozonetel, a leader in cloud telephony based solutions. In this freewheeling chat, Murthy, a serial entrepreneur, shares his mantras on building a successful technology based venture. Read on… What was the motivation to start Ozonetel? Around 2007, after the successful exit from Intoto, we examined various opportunities in the marketplace...
Announcing the Second list of #PNCamp attendees
Here’s the second set of attendees and more will get announced as soon as we’ve collated the registration details. Stay tuned for the updates. We’re almost full now, but if you are interested in the last remaining seats up for grabs, there are few days left and would request you to apply before 27th November. More details about the attendees can be seen by clicking on their names Attendees for...
Why should you attend the inaugural #PNCamp?
I mean, why should you. Haven’t you seen all this already? If that’s your question, well, no. You haven’t. The #PNCamp is the first Indian product event that brings together product professionals in a bootcamp format, designed to make you take away a wealth of information and actionable insight. Based on the highly successful iSPIRT Product Round Tables, it is also a highly curated, limited...
What Makes a Good Product Manager: Lessons from Doers

For solo product entrepreneurs and product teams that are caught in a vicious cycle of build, release, build release, we bring some insights from “doers” that will help them differentiate through the demanding skills of product development. Deep Nishar, who leads product management at LinkedIn, had said sometime ago that a product manager needs brain of an engineer, heart of a designer and speech...
Piracy and freemium killed the Indian software buyer
Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes packaged products). Now think of all your friends and guess when they bought software. Now, here’s the clincher, “When was the last time you bought software made in India?”. 99% of the people, irrespective of their socio-economic status...
3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience

Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a big role in the immediate impression might be very important as a “buying” feature, often it will fail as a “using” feature if not done in the mental model for a given customer context or usage scenario...