A ‘startup’ is a company that is confused about – 1. What its product is, 2. Who are its customers, 3. How to make money. – Dave McClure As a startup we all struggle either with the Market Fit, the right price for the product and finally the sales. There have been times when we have wondered if the product is perfect or I could have added some new feature, all the while loosing time...
December 13, 2013
Announcing the CIO Mentorship Program for Enterprise Product Startups
13December
December 12, 2013
A day at the Product Nation Camp at Pune #PNCamp
12December
As someone who has attended many events such as the Nasscom Product Conclave related to Software Products, I was intrigued by the concept of an one-day Boot Camp organized by iSPIRT (Indian Software Products Industry Round Table). i had earlier attended a mini-Round Table event organized by them in Chennai that was quite energizing to say the least and hence i signed up for the Camp that was to...
December 12, 2013
Breaking the Status Quo: Takeaways from a Revolution Taking Wings #PNCamp
It’s not often I find myself in a roomful of people driven by a shared vision. Inspiration was inevitably seeping in. It took me not more than a couple of minutes to realise that I should count myself lucky as I was in the same room as the bravehearts who were changing the world one product at a time. The inaugural ProductNation Camp at Pune was a movement taking shape. More than 120 startups...
December 11, 2013
Three Waves of Indian Software
11December
When I started JamBuster with Suneeta in 2004, I wanted to build a technology management software products company in India. Little did I know, that we would be part of a three-wave phenomena in software industry in India. The first wave of this is the software outsourcing, now a bit old story, but still the legend by itself. By different accounts, the outsourcing of software development by...
December 10, 2013
Premium vs Freemium vs Subscription
10December
For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore revenues in the US, up from somewhere around 50% last year, and rising. In Asia, freemium is 90% of App Store revenues. Is freemium always the most optimal? What factors should you consider...
December 9, 2013
Stay Classy! – 8 Rules for 21st Century Marketing!
09December
As this article is being written, possibly one of the greatest Viral campaigns EVER is being rolled out for the movie – Anchorman 2 – The Legend Continues set for a release date of December 18th, 2013!. It’s a sequel to the 2004 movie Anchorman, a stinging parody of 70’s and 80’s ego maniacal TV anchors in the US! Stay Classy! – is the catch phrase he signs off...
December 7, 2013
Approaching Mobile UX – A Product Manager’s Perspective
07December
When building the mobile interface for their existing products, Product Owners are faced with quite a few perplexing questions, especially related to the user experience on mobile. A report from ZDNet says UX is one of the most critical concerns for enterprises looking to develop mobile apps while another study points out that users prefer usability and good user experience over brand names...
December 6, 2013
Nurturing Product Managers & Entrepreneurs
06December
More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the eco-system needs to be developed to create $100 Billion Software product industry from India over the next decade. Ambitious ? Yes, but not impossible. There are few fundamental building blocks which needs to be laid to...
December 4, 2013
Bangalore: 30th Nov 2013 | Design Thinking round table with Eskild Hansen
04December
On a typical Saturday morning in Bangalore, a small group of design practitioners and product folk got together at the Fusion Charts office in Koramangala. They were attending an informal round table discussion on the topic ‘Design driven innovation to help make the world a more beautiful and pleasurable place.’ As part of a design tour being organized by the Danish Government and the...
December 4, 2013
Enterprise Sales, Product Market Fit and Partnerships: Learning from the 23rd iSPIRT Round Table
Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning. I strongly encourage you to attend the next iSPIRT round table. Vivek started off by saying that there is no silver bullet. Every product exists in its specific market conditions. Different things work...
