Building a product startup is exciting. Most startups look to raise capital early and investors look no other measure but traction to take their bets. This need for traction puts immense pressure on the founding team to grow their startup. That leads to implementing multiple tips and tricks to improve the key product metrics – most importantly to show traction to investors. Founders get into the...
January 28, 2014
Before you start with Growth Hacking
28January
January 27, 2014
Consumer Mobility and E-Commerce Zinnov study
27January
With the raging trends in mobile adoption space and incredible growth of e-commerce, we at Zinnov recently concluded a study on “Consumer Mobility and E-Commerce”. This study overall covers mobile and ecommerce space in the NCR area. This first-of-its-kind consumer led study highlights major trends shaping the industry in the mobility space and clearly spells details like the kind of spending...
January 24, 2014
How Startups Compete with Friction in Product Design
24January
Startups need Traction. A startup which doesn’t get discovered doesn’t go anywhere. This is all the more critical for platform businesses which rely on their users to create value and network effects. In the specific case of platform businesses, Traction dictates the value that is created. A social network without enough users or a marketplace without enough activity isn’t going anywhere...
January 23, 2014
Is negotiation a strategy or a skill?
23January
When it comes to a successful negotiation, which is more important: strategy or skill? The definition of the verb, negotiate, is to “deal or bargain with others, as in the preparation of a treaty or contract or in preliminaries to a business deal.” In a sales context, the key definition is to “bargain in order to create, or culminate, a business deal.” Sales professionals are often negotiating...
January 22, 2014
Shephertz: Powering the Mobile Backend
22January
ShepHertz endeavour is to make App developers successful on the Cloud, irrespective of the technology or platform on which they are developing. They provide a complete cloud ecosystem for app development – Mobile, Web, Social, Gaming and TV Apps. All their products focus on making App developers’ life easy and augment their business. ShepHertz is founded by Siddhartha Chandurkar who was...
January 21, 2014
Ezmove – Redefining the Movers and Packers Services
21January
Businesses succeed with a mission to serve customers and related ecosystem. Ezmove is following the same path. I recently got a chance to catch-up with Ezmove co-founders – Anand & Vishwajeet. Ezmove aims to be a guiding agent, to whom consumers can just outsource their movers & packers requirements. Q:Why do you guys feel there is need of guiding agent? Founders: Most Movers &...
January 20, 2014
The trouble of selling to BigB
20January
I was talking to one of the CEOs of an enterprise product company who sells to CIOs of enterprise. The typical industry classification for them would be B2B, a business selling to business. When you read it that way it seems like a fairly balanced relationship between the two. However as we discussed his situation further and I learnt about the realities of what he has to go through I realized...
January 16, 2014
15 Steps towards Building a Great Product!
16January
This for all founders & product geeks (that includes me too) who want to build the next great product. Sharing all this for #StartupKarma (Heard this from Bowei – ‘Continue to give away and help other entrepreneurs with a hope that it comes back to you someday!’) 15 Steps towards building a Great Product! from P J The Background: As a startup founder, one gets bombarded with advice on...
January 15, 2014
If you have built an Enterprise Software Product, here are 5 reasons why you should apply for #InTech50
15January
If you have built an Enterprise Software Product and have aspirations to take it to a global scale, here are the 5 reasons why you should apply for #InTech50. An opportunity to showcase, get validation of the concept and product direction, better understanding of business value in the enterprise from Global CIOs. High probability of being selected by Global CIO’s for pilot or early adoption...
January 14, 2014
Office Chat – The App for Messaging Securely” – Vipin Thomas, Product Manager – MangoApps #PNHangout
14January
With Office Chat, the goal was simple; we wanted to create a product like Whatsapp, but for enterprises. This app should seamlessly work between devices (mobile and desktop) and could also be sold alongside the other suite of apps offered by MangoApps (an enterprise social collaboration network). Although MangoApps has an IM client tool integrated in it, Office Chat differentiates itself by...
