If you are a startup or a would-be entrepreneur or just an interested reader, then is there something you can learn from Unmetric? We try to bring you learnings as well as what we see as something special or inspiring. The Learnings themselves are not earth shattering – it’s probably an affirmation of what works – what is special is the environment in which it has been done and the people that...
March 21, 2014
Unmetric.com – Crashing New Frontiers in Social Media Marketing
21March
March 20, 2014
Product Management mantras from the 26th Playbook Roundtable
20March
The 26th playbook roundtable was held last week (8th March 2014) at Delhi NCR and brought together over 15 startup and product practitioners to discuss and gain insights on some of the challenging aspects of growth and monetization in product companies. This roundtable was hosted at Eko India Financial Services office in Gurgaon, and was led by Amit Ranjan, Cofounder of Slideshare, and Amit...
March 19, 2014
Second 10 of the 50 Finalists: #InTech50 Most Innovative Products from India
19March
InTech50, a joint initiative by iSPIRT and Terrene Global Leadership Network, that recognizes most promising software products by India’s entrepreneurs, is pleased to confirm the Second set of 10 selected products from over 200 nominations. Check out the First 10 of the 50 Finalists: #InTech50 Most Innovative Products. The elected products that represent inspirational and pioneering concepts in...
March 18, 2014
How To Model and Evaluate Your Consumer Web Business
18March
Premise: Wealth creation by humans happens in 2 forms, by making “something desirable” or by helping the maker sell it. Everything else is a support function that brings efficiency to these 2 activities. The Web being a communication medium can only help sell something, which happens through some form of lead generation. One might argue that SaaS tools are “desirable” products on the web but the...
March 17, 2014
Q&A with Sagar Apte, Founder & CEO, CarIQ – India's first Connected Car Platform
17March
CarIQ, started in August 2012, launched the product this past week. Car owners and enthusiasts can now get their hands on their very own CarIQ device by per-ordering it! CarIQ is one of the few Indian startups in the domain of connected cars, with primary focus on Indian auto market. This past week ProductNation interviewed Sagar Apte, Founder and CEO of CarIQ. In this conversation over coffee...
March 15, 2014
Where to use Animated Video Content
15March
Walt Disney drew the mouse in 1928. That’s 86 years ago ! And until recently, cartoons were for kids. Pixar made adults fall in love with Animation. And pay for it. It started in 1995 with Toy Story and recently evangelists like James Cameron and Steven Spielberg have set new standards with content like Avatar and Tintin. Of course – these productions are expensive and are designed for a...
March 14, 2014
First 10 of the 50 Finalists: #InTech50 Most Innovative Products from India
14March
InTech50, a joint initiative by iSPIRT and Terrene Global Leadership Network, that recognizes most promising software products by India’s entrepreneurs, is pleased to confirm the first set of 10 selected products from over 200 nominations. The elected products that represent inspirational and pioneering concepts in software will be showcased at InTech50 , a two-day event to be held at Bangalore...
March 13, 2014
On that age old debate, Bootstrapping Vs Venture Capital
13March
“The best way to do something ‘lean’ is to gather a tight group of people, give them very little money, and very little time.” – Bob Klein, chief engineer of the Grumman F-14 program. I first came upon this quote on Paul Graham’s website, and it always intrigued me, the small detail about the money – it could be little or a lot, but money is a factor, and a...
March 12, 2014
The Chief Irritation Officer – Why Product Companies Need A Customer Champion
12March
This is a true story – one that taught me a very useful lesson. I hope you will find it useful on your journey as well. In 2000, Adobe launched InDesign 1.0 to critical acclaim. With its modern code-base, fresh UI, transparency and powerful text engine, finally here was a challenger to the dominant Quark Xpress. Though it was late by over a year (which v1.0 product is not lateJ) and it was not...
March 11, 2014
8 Lessons for Start-ups from Genghis Khan!
11March
I could not put down Conn Iggulden’s five volume, historical fiction series on Genghis Khan and his successors all the way up to Kublai Khan, Genghis Khan’s grandson. Genghis Khan was of course, brutal in his conquests and annihilated those that opposed him. It was the 13th century and building empires was the name of the game at that time. ...
