Today’s slangy emoji text culture may have you thinking that formally written communications are a lost art. Don’t believe it. When it comes to professional communications, poised and precise prose rules over the casually misspelled messages passing between colleagues. This is especially true for sales professionals, since selling is fundamentally a communication process. No one wants the strides...
May 12, 2014
When it comes to selling, you're as good as your word(s)
12May
May 10, 2014
A Story of Mobile App. AutoCop, App That Will Make Your Auto Rickshaw Ride Pleasant
10May
AutoCop Android App by ShimBi Labs. AutoCop is social awareness app that allows users to share their experiences of Auto Rickshaw ride with others. It helps a rider to channelize his frustration or good experience of Auto Rickshaw ride and share it on various social media platforms. We aim to facilitate people in India (including Auto Rickshaw drivers) to be more aware of the benefit achieved by...
May 9, 2014
The Art and Science of Product Pricing
09May
Product pricing is a touchy feely subject, hence the following disclaimers for I get into it… There is NO one-size-fit-all solution to your pricing problem. Don’t look for a one time silver bullet for product pricing. Pricing varies drastically between verticals, products, company stage, etc. This article is meant to give thought frame work around pricing and not a meant to be a perfect...
May 8, 2014
Appiterate: Instant publishing & A/B testing on mobile apps using visual editor for iOS and Android apps
08May
Product management and development teams have been using A/B Testing on the web to optimize the experience for users. However, doing A/B testing on mobile has been a challenge especially because the way native apps are deployed currently: – Native apps are deployed via the marketplaces, making MVP and beta releases very difficult. – The app stores, especially iTunes, has a review...
May 7, 2014
Tools to make your life easier as a Product Manager
07May
If you are a product manager like me, working at a startup, you are already wearing lot of hats and always finding scrappy ways to get things done. On a typical day you help define the roadmap, spec features, triage bugs, analyze experiments and shephered launches. Now, How in the world do you maintain your sanity while being on top of all these things? For me the answer has partially been found...
May 6, 2014
The time is ripe: Indian product start-ups are geared to disrupt IT adoption across the enterprise
06May
For most food enthusiasts in India, the start of summer signifies the beginning of the much awaited mango season. The “King of fruits”, as it is most aptly described, is in the market for a few weeks before it completely disappears. Drawing a parallel, it’s an equally good time to be a technology start-up in India as well – of course, the season will certainly last more than a few weeks but tech...
May 5, 2014
How do you handle customer requirements of “depositing” product source codes?
05May
In todays exacting times, large corporations like to secure their business continuity on IT products and services sourced from smaller companies, by seeking access to the basic product source code. While the smaller IT companies spend man years developing cutting edge technology solutions, this sharing of the source code could kill their future and business. The way out is an “Software Escrow...
May 3, 2014
Looking for full-time Program Manager for Software Adoption Initiative(SAI)
03May
Program Manager for Software Adoption Initiative(SAI), is a full-time position (preferred location: Bangalore, India) with iSPIRT, would drive full-scale and focused implementation of the Action Plan 2014 that is drawn up by iSPIRT Founder’s Circle. The focus of SAI for the year 2014-15 would be to work with software product companies across multiple domains, software product buyers in India and...
May 2, 2014
Presenting the iSPIRT Governing Framework
02May
It has been a great, great year here at iSPIRT, and though we have a long way yet to go, we are confident that we are well on our way to get to where we want to be. After all, well begun is half done. But then, there is also the question of structure, not unlike the problem entrepreneurs face they have to scale their business – when the organization becomes big and responsibilities fragment...
May 1, 2014
To succeed in the Indian SME market, provide a product that gives true value for money – Dinesh Gupta – MD, Busy Infotech
01May
Product Nation interviewed Dinesh Gupta and Rajesh Gupta, promoters of Busy Infotech Private Limited, a leading provider of business accounting software for micro, small and medium businesses. In this interview, they describe their transition from being a services vendor to a pure play product vendor and their experiences of more than 2 decades of selling to Indian and global customers. Read on…...
