There are many tactics mobile games and apps can borrow from retailers and e-commerce stores when it comes to selling In-App Purchases. Dynamic Pricing is one of the most powerful of them. This post is going to look at the low-hanging fruit with dynamic pricing that almost every mobile app or game can take advantage of, quickly and effectively. WHAT is Dynamic Pricing? Changing...
August 26, 2014
Simple Dynamic Pricing for Mobile Games and Apps
26August
August 25, 2014
Enterprise Agility in Public Sector Insurance
25August
Indian insurance market today is primarily dependent on push, tax incentives and mandatory buying for sales. There is very little customer pull, which will come from with increasing savings and disposable income. With the recent increase of FDI limit to 49% from 26% has put more pressure on public insurance companies to maintain their market share. Public Insurance Systems Premiums from Life...
August 23, 2014
The ‘Desi’-fication of Indian startups
23August
Desification is an invented acronym of course. It doesn’t exist in the dictionary. Or in lexicon. Nevertheless, it most aptly describes the phenomenon of a technology companies culturally adapting to the local mindset. In this case, local as in ‘Desi’, derived from the word ‘Desh’ which literally means Nation. It’s not uncommon for successful Silicon Valley startup ideas to be replicated in India...
August 22, 2014
Making your sales engine succeed in North America
22August
Like many other technology entrepreneurs in India, I am the founder CEO of a software product company. We make a Global Human Resources SaaS product EmpXtrack and have over 300 customers in 20+ countries. Many of us face challenges to scale up our US Sales and explore options such as relocating to the US, hiring a US based sales team, offering free trials, converting the product to a freemium...
August 21, 2014
Bootstrapping – Boon or Bane for Product Startups #BootUpINDIA
21August
On August 14th, 2014 iSPIRT, the industry enabler that is creating a vibrant eco-system for promoting, encouraging, supporting and enabling product companies out of India, organized a very useful online discussion on the concept of bootstrapping. Titled ‘Bootstrapping – Boon or Bane’, the discussion explored various facets of bootstrapping, including its relevance, benefits, limitations, and...
August 19, 2014
iSPIRT Welcomes Product Circle Donors
19August
The world has been witness to several movements that have changed the face of history. India is not alien to these – Mahatma Gandhi’s silent revolution that finally led to Indian Independence is a shining example. About 18 months ago, a group of software product entrepreneurs got together to charter a course that would make India a Product Nation. Today, those 30 early pioneers of iSPIRT are...
August 19, 2014
SaaS Based CRM & Lead Management Software from India
Main reason behind choosing a CRM (Customer Relationship Management) & lead management software is to cut down the sales time and add to the quality of client service. With a well equipped CRM & lead management system, customer relations would improve and the process of customer tracking is going to get efficient. Due to this, one would notice that the number of delays would be less and...
August 18, 2014
Personalized UI: Shape Shifting
18August
Whenever we think of Personalization the first thing that comes to mind is Amazon displaying products we are likely to be interested in. The next thing that come to mind is like advertising on the internet. A little more pondering, and Google’s search results and Facebook’s news feed would strike us as being personalized too. Notice how personalization is invariably assumed to apply to...
August 16, 2014
YO YO Honey Singh Strategy for Product Startups!
16August
We are a product startup from Delhi NCR and to be honest, not big fans of Yo Yo Honey Singh. He started his music career as a Music Director in 2005 and for 7 years, was virtually unknown. Then, something happened in the year 2012 that catapulted him to overnight success and by 2014, his songs were in close to 15 big Bollywood movies and he wrote lyrics with legendary Gulzar! In past 2 years, he...
August 15, 2014
#BootUpINDIA – Giving Independence to Indian Startups!
15August
Being Independent is a fundamental right of all living being. But, as entrepreneurs and startups, when we face tons of challenge and deal with sheer hardship we end up submitting to various ideas that may or may not resemble our need. Think about why you become an entrepreneur in the first place – what is it that you wanted to solve and how you are creating value. The support system around...
