After a successful launch in 2013, TiE Bangalore’s AnthahPrerana is back with a bang! It is not another business plan competition. Think of it as an idea booster. We pick the 10 best unfunded startups in commercial and social sectors, mentor them and get them market ready for exponential growth. Last year, the who’s who of the Indian start-up ecosystem like Mohandas Pai, K. Ganesh...
October 17, 2014
Early Stage Start-up? Your Chance to Get Market-Ready and Mentored by the Best Brains in the Business!
17October
October 16, 2014
3 Reasons Why Start-ups Should Invest in Content Marketing
16October
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t have the time, resources or know-how to turn their organization into a lean, mean content marketing machine. Just like that, developing content often gets relegated to the bottom of the team’s to-do list, or simply...
October 15, 2014
Cropin – Transforming agribusiness sector by leveraging ICT
15October
Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this discussion. Read on… You are among a niche set of startups that have focused on agribusiness opportunities. Could you provide an overview of your organization – what you do, whom do you cater? Cropin is our...
October 14, 2014
Innovate on the Product, Not on the Business Model
14October
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...
October 13, 2014
When you lose the business in B2B sales
13October
If we only understand sales, we’re just salespeople to our prospects and nothing more. We can’t just be experts in selling. We need to be experts in our customers’ industries, too. When we understand the overall industry, prospects’ business, and their specific issues, we become business experts. That’s the key to selling value, and that’s when a sale can start to happen. Sometimes we get so...
October 10, 2014
Flipkart – Lessons for "Make in India"
10October
Disclaimer : This article is entirely based on my reflection on what I read in the media It was exciting and encouraging to experience the marketing campaigns of Flipkart’s billion dollar day and painful and demoralizing to witness pitfalls. I completely empathize with Sachin and Binny who had to write an unconditional apology letter to angry consumers while “celebrating” the...
October 9, 2014
Product Evangelism for B2B Startups
09October
If you are a B2B startup building an innovative enterprise product, it’s the dream of millions of users that keeps you going in the initial days. Sometimes however, as you acquire early customers and users for your product, it seems that the demands they make and attention they seek is almost distracting you from your dream! And they are not even using the coolest and most innovative features you...
October 8, 2014
Make in India – A Social and Cultural Revolution starting at Home
08October
Delighted and enthusiastic to hear and read about the “Make in India” initiative by PM Modi. I came back to India after a short stay in Qualcomm, USA in 1995 to start a software company, to ship software that is made in India to USA. Along with my brothers Sridhar and Sekar, we started our journey with Vembu Systems. The passion and drive then was to create a software product like the...
October 7, 2014
Bootstrapping! Great or Bad?
07October
Off-late, I have been seeing many articles on “Funded” V/S “Bootstrapped” models. Few articles have projected bootstrapped ventures as great in comparison to funded ones. I run a company that is profitable without any external funding and at times find it very odd with these sorts of comparisons. Many entrepreneur friends suggest me to continue the way we are and ask me to...
October 6, 2014
Making the world flat, one programmer at a time. Vivek Ravishankar, Co-founder at HackerRank. #PNHangout.
06October
I am one of the founders of HackerRank, formally called InterviewStreet, where we are building a platform for programmers to hone their skills and companies to streamline their recruiting process. Currently we are a team of 66 split across Palo Alto and Bangalore and we have been signing up companies like FB, Amazon, VMWare, Bloomberg, etc. as our customers while simultaneously growing our...
